Level 1 0–7 marks
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Planning and research evidence will be incomplete.
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There is minimal research into similar products and a potential target audience.
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There is minimal work on shotlists, layouts, drafting, scripting or storyboarding.
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There is minimal organisation of actors, locations, costumes or props.
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Time management may be very poor.
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There is minimal skill in the use of digital technology or ICT in the presentation.
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There are minimal communication skills.
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There is minimal care in the presentation of the research and planning.
Level 2 8–11 marks
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Planning and research evidence may be incomplete.
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There is basic research into similar products and a potential target audience.
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There is basic work on shotlists, layouts, drafting, scripting or storyboarding.
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There is basic organisation of actors, locations, costumes or props.
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Time management may not be good.
There is basic skill in the use of digital technology or ICT in the presentation.
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There are basic communication skills.
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There is a basic level of care in the presentation of the research and planning.
Level 3 12–15 marks
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Planning and research evidence will be complete.
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There is proficient research into similar products and a potential target audience.
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There is proficient work on shotlists, layouts, drafting, scripting or storyboarding.
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There is proficient organisation of actors, locations, costumes or props.
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Time management is good.
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There is proficient skill in the use of digital technology or ICT in the presentation.
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There are proficient communication skills.
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There is a good level of care in the presentation of the research and planning.
Level 4 16–20 marks
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Planning and research evidence will be complete and detailed.
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There is excellent research into similar products and a potential target audience.
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There is excellent work on shotlists, layouts, drafting, scripting or storyboarding.
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There is excellent organisation of actors, locations, costumes or props.
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Time management is excellent.
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There is excellent skill in the use of digital technology or ICT in the presentation.
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There are excellent communication skills.
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There is an excellent level of care in the presentation of the research and planning.
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