Macklemore - Cant Hold Us - A2 Media Studies Music Video

web 2.0 tools

http://animoto.com/ - create photo stories with audio
http://www.splicd.com/ - snag and download only sections of youtube videos
http://www.capzles.com/ - create multimedia timelines
http://voicethread.com/ - create videos with audio, that are interactive (we have a login for this somewhere!)

http://popplet.com/ - create interactive brainstorms

Website analysis

Websites are an important way to create attention and advertising for your music star. 

You will be required to do this for your coursework. 

- However, before you make it genre-specific, you will need to do base-line research into the key conventions of a website.
- You will then need to focus on what the genre-specific features are. To do this, you will need to analyse three different genres of website. 
- Compare what the similarities are across the websites and also the genre-specific differences.

Ensure it is uploaded in a creative way!

Miss S

Web 2.0 tools website

http://web20guru.wikispaces.com/Web+2.0+Resources

Male Gaze theory summarised

Laura Mulvey and her theory of the Male gaze influenced by the works of Freud, is key to the Feminist Film theory movement and has been of great influence since the mid 1970's. Mulvey argues that in classic hollywood films in particular women are merely represented to provide visual pleasure to men , and the audience is constructed in a manner where they are all expected to be men. This male gaze is both voyeuristic and fetishist. Her concept of "to-be-looked-at-ness", exemplifies that women were merely shown on screen in classic Hollywood in order to provide men with visual pleasure and have an erotic impact. Mulvey argued that the typical key protagonist within a classic Hollywood film was male and the audience members where similarly typically expected to be men. The typical male audience member is aligned with the films protagonist, by identification, admiration or aspiration. Therefore the audience member gains narcissistic pleasure (gratification) from identifying with the films protagonist, placing themselves "in the shoes" of the films hero. Further the influence of Freud an influential psychoanalytic theorist to Laura Mulvey's theory is the idea of castration anxiety which is what a person unconsciously thinks. For example if a woman was not objectified in the way she was in classic hollywood or placed in a position of lower authority, a male would not feel as powerful. This unconscious idea is that a male’s power and dominance over a female is his penis, and his dominance is threatened by a woman if she does not arouse this.

Marketing techniques used in the music industry

Marketing is a key way to target your audience, if you want to make it big in the music industry. Rather than just having a good song, you also need to have 'star' presence! In order to do this, marketing is key. Remember the saying: "All publicity is good publicity!"

You will be required to look at the different tools artists use to create an interest in their brand. 

1) This will require you to research into things such as: Twitter, Facebook, Music channels, TV shows, posters, newspapers, Magazines, YouTube, MySpace, etc. How popular are each of these areas of media? How many people use/access these each day?
2) Pick a celebrity and find out how much attention/promotion they get from these areas and how important it is in maintaining their 'star' status. What area of media gets them the most attention?
3) Pick out any important stories and explain how these have damaged or improved their status.

Media theory - Laura Mulvey

Assessment and Progress checks

A Level Media Progress Check
Date		Assessed by
Focus of assessment
Relevant assessment criteria
Evidence of progress/ evidence of meeting criteria
Areas to work on next/ ideas to consider
Additional comments

             

The above progress sheet will be used during the lessons. It means it can be put onto your blog and can also be kept as a copy on the system. Every few weeks, these will need to printed to form a 'hard-copy' for our records. 

I will introduce these next lesson, but these will form a way towards completing your 'production diary'. You can literally copy and paste most of the relevant information into your  production diary post and then reply to it. This should give you a clear focus and show the 'journey' you are taking each lesson. 

This can be used for a mixture of self, peer and teacher reflection. 

This will be a work-in-progress! So bear with us whilst we we get to grips with this!

Star Analysis

What is it to be a star?

What gives someone star quality?

What aspects of a 'star' can you use to create your own 'star'?

Who are the biggest stars around?


Using a new and interesting way to present your work on your blog, research and present an analysis of a 'star' of your choice! Ensure you look at videos, images and how they are presented in the news. Look at the start of their career, mid-way and present day!

Consider what you are learning - why is it important to create a complete 'star' package? How can we do this with our own creations?

NSE

Web 2.0 Blogging tools

Here is a list of different online tools you can use to make your blog interactive!

Each lesson I will expect you to try a new area of ICT, in order to meet the criteria for this aspect of the course! (You can only reach a higher mark in level 4, IF you have used a range of ICT to present your work).

Some of them will probably be useless! Please give them a practice and let me know which ones you think are worthwhile :)

http://learningweb2.wikispaces.com/Table+of+tools+for+blogs+or+wikis