Marketing is a key way to target your audience, if you want to make it big in the music industry. Rather than just having a good song, you also need to have 'star' presence! In order to do this, marketing is key. Remember the saying: "All publicity is good publicity!"
You will be required to look at the different tools artists use to create an interest in their brand.
1) This will require you to research into things such as: Twitter, Facebook, Music channels, TV shows, posters, newspapers, Magazines, YouTube, MySpace, etc. How popular are each of these areas of media? How many people use/access these each day?
2) Pick a celebrity and find out how much attention/promotion they get from these areas and how important it is in maintaining their 'star' status. What area of media gets them the most attention?
3) Pick out any important stories and explain how these have damaged or improved their status.
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